Viral Format · Premium
Turn the iconic 'throwing away basics' trend into a cinematic product ad. Upload your item, render in seconds, post across every short-form platform.
Built for creators, marketers, and teams shipping AI video at scale.
Built on the 'throwing away basics' trend driving millions of views across TikTok, Instagram Reels, and YouTube Shorts every week.
From skincare and supplements to sneakers, electronics, and food — the template adapts to any physical product category.
Frame-perfect throw-and-catch motion is engineered to arrest the scroll and hold attention through the product-reveal beat.
Renders natively in 9:16 for Stories and Reels, 1:1 for feed posts, and 16:9 for YouTube pre-roll — one template, every surface.
Every output on a paid plan carries a commercial license, so you can run it in paid social campaigns and client deliverables without extra fees.
AI-accelerated generation means your video is ready in seconds — no render queue, no waiting on an export bar.
Timing, motion blur, and color grading are baked into the template — your only job is to supply the product.
Powered by leading video models including Kling, Veo, and Pika for maximum motion realism across product types and styles.
The template is built around the signature throw-and-replace arc: a generic 'basic' object exits the frame and your product arrives as the undisputed hero. Timing, easing curves, and motion blur are dialed in for maximum scroll-stopping impact. No keyframing, no motion-graphics experience required — the AI handles the physics so the catch always lands perfectly.
Upload a product photo and Nim composites it into the catching moment with accurate lighting match and shadow grounding, so it looks shot in the same studio — not pasted in. Ecommerce brands have used this format to reduce per-video production cost by over 80% compared with traditional motion studios while achieving higher engagement rates on paid placements.
The Throwing Away template is calibrated for the sub-three-second hook window that determines whether a viewer scrolls or stays. Visual rhythm, transition timing, and audio sync points are pre-set to match TikTok and Reels content-performance patterns validated across thousands of creator videos. Choose a trending audio track and the structure does the rest.
Part of Nim's Premium template library, this format outputs at up to 1080p with film-grade color science, motion blur, and professional depth of field. The visual quality is indistinguishable from a dedicated motion-graphics studio pipeline — delivered in a fraction of the time and at a fraction of the cost, ready for paid media the moment it renders.
Real outputs generated by our pipeline — no curated cherry-picks.
Launch new SKUs with a high-impact video that frames your product as the obvious upgrade over generic alternatives. Works for skincare, supplements, apparel, accessories, and any category where 'trading up' is the purchase motivation.
Produce scroll-stopping content for multiple clients simultaneously — swap the product asset and re-render in seconds, enabling fast agency turnaround on campaign briefs without spinning up a production crew.
Build personal brand authority around your 'upgraded lifestyle' niche. The throwing-away arc maps directly onto aspiration and transformation storytelling — the format that consistently drives follows, shares, and affiliate link clicks.
Use the template as the hero creative for a launch day push — the contrast between 'basic old thing' and 'your new product' communicates upgrade value faster and more viscerally than any static image or talking-head unboxing.
The hook is purpose-built for paid performance: the dramatic motion in the first 1.5 seconds suppresses skip behavior and drives above-average click-through rates on TikTok Ads and Meta Advantage+ placements.
Open the Throwing Away template from the Premium library and select the style variant that matches your product's visual identity and target platform.
Drop in a photo or describe your product, and Nim's AI positions it as the catch — composited into the reveal moment with matched lighting and grounding.
Generate your video in seconds, download in your preferred aspect ratio, and publish directly to TikTok, Instagram, YouTube Shorts, or your ad platform of choice.
It is a pre-built AI video template on Nim that recreates the viral 'throwing away basics' format popular on TikTok and Reels. You supply your product, and Nim generates a cinematic video where a generic item is discarded and replaced by yours — optimized for short-form content and paid social advertising.
Almost any physical product performs well: skincare, supplements, apparel, accessories, food and drink, electronics, and home goods all work cleanly. The key is providing a clear product image so Nim can composite it accurately into the product-reveal moment.
Most renders complete in under a minute. Exact time depends on the AI model selected and current platform load, but generation is designed for rapid iteration — you can produce multiple variants in a single sitting.
Yes. All Nim outputs on paid plans include a commercial license, so you can run the generated video in paid campaigns on TikTok Ads, Meta Ads, YouTube, and other platforms without additional licensing fees or attribution requirements.
The Throwing Away template draws on Nim's multi-model video engine, which includes Kling, Veo, Pika, and other leading generation models. Nim selects the model best suited to your product type and motion requirements, or you can choose manually.
None at all. The template handles motion timing, color grading, and transitions automatically. You provide the product asset; Nim handles the production.
You can render in 9:16 for TikTok and Instagram Stories, 1:1 for feed posts, and 16:9 for YouTube pre-roll — all from a single template setup without rebuilding your creative from scratch.
Replicating this effect manually requires motion tracking, compositing, and audio sync work that can consume four to eight hours per video. Nim produces the same professional result in under a minute, with no software installation, plugin licenses, or technical expertise required.
Using this template requires a Nim account and generation credits, which are available for purchase. There is no free generation tier — Nim is built for creators and brands who need commercial-grade output, not a free preview tool. Outputs on free plans carry a watermark that is removed on paid plans.
Yes. You can re-render with different product inputs as many times as needed, with each render consuming credits. This makes it highly efficient for agencies running multi-SKU campaigns or brands testing creative variants before committing ad spend.